Great acoustics are great for business

Store ceiling designs assist in communicating the retail stores’ brand, as well as influencing the shoppers’ experience and buying behavior.

Retail ceiling designs play an important role in the brand experience of boutique shops, department stores, and showrooms. As part of the interior design, ceilings in these retail environments are linked to consumers’ feelings and behavioral responses associated with the stores’ identity.

Retailers and interior designers are constantly looking for new ways of presenting retail spaces so customers not only remember them but also connect with them in a positive way. Their store experience can be greatly affected by the indoor climate, especially acoustics.

Creative concepts, sustainable materials

Building materials, including acoustic ceiling tiles, must have the flexibility and the aesthetics to integrate with the retail store’s brand and shop interior. Imagining and applying these creative concepts within a store design requires a ceiling product offering with variable edge types, sizes, shapes, and patterns. Color not only can capture a brand identity, it also can convey the desired mood, function and atmosphere.

Choosing eco-friendly, sustainable materials can complement LED lighting for energy efficiency and support green building goals. Stores that select our stone wool ceiling panels in white enjoy up to 86 percent light reflectance. This brightens up a sustainable retail design, which can positively affect shoppers’ attitudes and buying behavior. It also more effectively uses both natural and electric lighting to reduce overall energy use and the related carbon footprint.

Natural ventilation also can be an advantage for sustainable shopping mall design, but most stores are enclosed and must rely on HVAC systems. Contributing to healthier indoor air quality, our extensive portfolio of stone wool acoustic ceiling solutions has earned UL® Environment’s GREENGUARD Gold Certification for low-emitting products.

Retail projects pursuing sustainable design strategies including Travis Credit Union, the Metro Toronto Convention Centre (MTCC) and Scioto Downs Casino, can be reassured that we are committed to responsible sourcing of raw materials used in making our stone wool ceiling products and metal ceiling systems.

Above all, shopping needs to be pleasant, and acoustics is a big part of that. Sound has become an indispensable element in the creation of a total shopping experience, making it important to isolate noise and manage the general ambient sound levels and acoustical comfort in the shopping environments. On top, Rockfon has a sound, sustainable approach to the market, a topic that will only increase in importance in the future retail industry.

Jorg Snoeck

CEO of RetailDetail

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