Relocate or renovate?
Founded in 1975, NBA moved into a newly built 20-story tower in Atlanta’s prestigious Buckhead district during the 1980s. Through the decades, continuous updates and improvements were made in the area, at Buckhead Plaza and to NBA’s offices. As NBA grew, the company leased additional space in the building, but availability required its offices to be on unconnected floors. Approaching the 2020s, NBA’s leaders recognized their offices were in need of renovation, but were uncertain if they wanted to remain at the same address.
“We asked ourselves whether we should move or stay, and began an extensive search to find an answer,” said Principal, Interior Design at Niles Bolton Associates, G. Taylor Yarbrough, RID, IIDA, ASID. “Our old space had been renovated multiple times. We joked that the previous aesthetic was similar to a law firm. It had lots of dark mahogany wood and stone, thick carpets, heavy paneling, formal finishes and defined spaces. It represented the coat-and-tie mentality that many offices had up until about eight years ago. Aesthetically, it was in the past and technologically, it was challenged.”
In listing criteria for its new space, the needs of staff and clients were considered carefully. Access to the outdoors and to high-speed, high-tech tools were important, along with convenient parking and transit. A modern appearance and upgradeable technologies were prioritized, as was a flexible floorplan with spaces to learn, create, collaborate and connect.
After reviewing available alternative locations, a solution was devised to work within the existing building. NBA retained its existing office space with its private outdoor terrace, parking, revitalized public transit, and variety of retail and restaurant options. By slightly shrinking its overall square footage, the firm was able to lease additional space on a connecting floor and bring together its whole team with its contiguous space.